top of page
Dana Marinovich is a creative leader who believes the best ideas live where strategy meets vision. With more than 18 years of experience spanning global brands and high-growth startups, she’s built a career turning complexity into clarity—and storytelling into connection.
As a VP of Creative and Executive Creative Director, Dana has led brand reinventions, built high-performing teams, and shaped work that lives in culture. Her approach blends strategic rigor with visual instinct, translating business ambition into emotionally resonant ideas that move people and drive results. She’s known for her collaborative energy, sharp creative eye, and ability to guide teams through ambiguity without losing their spark. Whether developing seasonal campaigns, launching new platforms, or evolving established systems, Dana brings both precision and humanity to every project—building brands that feel alive, relevant, and unmistakably distinct.
At her core, Dana is driven by the belief that creativity, when grounded in purpose and craft, has the power to transform how people feel, think, and connect.

Expertise & Services
Brand Development
Brand Positioning
Brand Worlds
Brand Visual Identity (Design, Photo, Motion)
Voice & Editorial
Narrative Direction
Brand Design Systems
Packaging
Campaigns
Integrated Campaigns
Advertising Campaigns
TV/Broadcast Media
Digital Video Media
Product Launches
Seasonal Launches
Influencer Marketing
Social Media Strategy
Out Of Home
Art Direction
Photo & Video Direction
Concept Development
Editorial Storytelling
Fashion/Lifestyle/Product
Storyboarding
Pre-Production
Casting
On-Set Direction
Production
Experiential
Experiential Marketing
Events
Brand Pop-Ups
Ecomm Experiences
Retail & In-store
Shop-in-Shop Concepts
Signage & Environmental
Creative Leadership
Large Creative teams
Small Start-Up teams
Agency Partner/Lead
Transformation
Creative Org Design
Strategy to Execution
bottom of page