top of page
Dana Marinovich is a creative leader who believes the best ideas live where strategy meets vision. With more than 18 years of experience spanning global brands and high-growth startups, she’s built a career turning complexity into clarity—and storytelling into connection.
 
As a VP of Creative and Executive Creative Director, Dana has led brand reinventions, built high-performing teams, and shaped work that lives in culture. Her approach blends strategic rigor with visual instinct, translating business ambition into emotionally resonant ideas that move people and drive results. She’s known for her collaborative energy, sharp creative eye, and ability to guide teams through ambiguity without losing their spark. Whether developing seasonal campaigns, launching new platforms, or evolving established systems, Dana brings both precision and humanity to every project—building brands that feel alive, relevant, and unmistakably distinct.
 
At her core, Dana is driven by the belief that creativity, when grounded in purpose and craft, has the power to transform how people feel, think, and connect.

Expertise & Services

Brand Development

Brand Positioning

Brand Worlds

Brand Visual Identity (Design, Photo, Motion)
Voice & Editorial

Narrative Direction

Brand Design Systems

Packaging

Campaigns

Integrated Campaigns

Advertising Campaigns 

TV/Broadcast Media

Digital Video Media

Product Launches

Seasonal Launches

Influencer Marketing
Social Media Strategy

Out Of Home

Art Direction

Photo & Video Direction

Concept Development

Editorial Storytelling

Fashion/Lifestyle/Product

Storyboarding

Pre-Production

Casting

On-Set Direction

Production

Experiential

Experiential Marketing

Events

Brand Pop-Ups

Ecomm Experiences

Retail & In-store

Shop-in-Shop Concepts
Signage & Environmental

Creative Leadership

Large Creative teams 

Small Start-Up teams 

Agency Partner/Lead

Transformation

Creative Org Design

Strategy to Execution

bottom of page