Old Navy launched Bodequality, a groundbreaking initiative that went beyond a campaign to become a full-scale business transformation. Every style, in every size from 00 to 28, was offered at the same price in every store—because inclusivity should be for everyone, everywhere, and never cost more. The brand reimagined its fit process and sizing standards to create flattering, comfortable products for every body type. Featuring both real people and models, the campaign showcased the widest size range ever, inviting all women to shop with confidence. Bodequality stands for size equality, price equality, and style for all—because everyone deserves it.