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Once More '94

Campaign

VP, Head of Creative: Dana Marinovich
Creative Director, Campaign: Jaye Riedinger, Amy Osburn
Creative Director, Voice: Jeanine Celeste Pang
Creative Director, Design: Daniel Kent
Fashion Director: Lauren Blane
Styling Director: Jenny Kang Bishop
Ecomm Art Director: Abigail Thompson, Laura Zisa
Design: Madison Kichler, Nicole Dalanger
Campaign Photographer: Zoey Grossman
Ecomm Photographer: Jax Guidi
Production: Purple Productions
Animation: Molly Dickson

From deep in the vault and straight into the now — we celebrated 30 years of Old Navy with a limited-edition 90's reissue collection, literally remaking product icons like Performance Fleece and 90s Baby Tees. Brought to life with the raw energy, bold graphics, and DIY attitude of the decade — through events, animations, zines, out-of-home, and a campaign that turned nostalgia into a full-on vibe.

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