Intimates, sleep, and loungewear aren’t just for undergarments and bedtime. In a category often defined by soft, delicate, and overly feminine cues, Old Navy’s approach stands out—bold, bright, and unapologetically colorful. Comfort shouldn’t mean sleepy; it should celebrate joy, ease, and confidence. The brand platform and visual identity were crafted to feel light-as-air and supportive, delivering softness while inspiring moments of happiness, positivity, and everyday self-care.