To celebrate 30 years of Old Navy and the launch of a new denim fit, we launched Maximal Denim– a choreographed, tongue-in-cheek campaign starring Precious Lee. Directed by Philippa Price and styled by Dara, the work draws visual inspiration from the bold glamour of the ’50s and ’90s, brought to life through expressive movement and standout denim looks. From the streets to the floor of the New York Stock Exchange, where Old Navy rang in a new era with a bold “GAP” ticker takeover, the campaign reinforces the timeless power of denim. Rolled out across TV, social, and out-of-home, this moment marks a full-circle return to the brand for Precious Lee and a high-impact tribute to Old Navy’s legacy.