We reimagined how Old Navy shows up in denim, introducing the new Vintage Slim fit and a refreshed brand world for Old Navy Denim. The launch came to life through a cinematic campaign built around the idea of multiplicity, using one model styled in many ways to embody confidence and versatility. Anchored by a hero film, the campaign captured the ease and movement of denim at its best. The work extended beyond film into a full brand system with a modern photography library, refined fit guide, intuitive navigation, and cohesive retail and social storytelling that unified the denim experience across every touchpoint.